i adore brands with a philosophical attitude like matthew miller. everything has a deeper meaning and is done with care.


matthew miller has a design philosophy that positions fashion as a product, just like ceramics or furniture, balancing simple manufacturing values with an artist’s approach to his craft. the items should transform the owner into a walking piece of socialist youth art that becomes more relevant with every mark it picks up, adding user-generated value as it ages. “i never saw beauty as being something that was a physical object. i fundamentally see beauty as being a moment in time, a fleeting feeling, a scar, a memory, an experience, a sense of freedom.” matthew miller

i see it as a necessity to buy long lasting style pieces you also would wear 5 years later, or even longer. pieces which are well made and unique, and usually far off grid from the mainstream fast fashion industry. the added bonus: this consumer behaviour helps saving resources and also adds to spreading fair trade and labor conditions.

the shirt is on sale now and definitely brightens up today’s monday moods.

check also the outfit post whit the new shirt: studio lights

white shirt with removable grosgrain graphics

matthew miller