high quality and simple goods are the best things you can buy. especially when it comes to basics like underwear.


the philosophy of the two founders alexander and henrik explains that even better: “we want simpler, better alternatives for everyday basics. being serious about the everyday routine, we think getting great underwear should be as simple as picking up the morning bread. we truly believe that the things we wear everyday matter more than the things we wear only once in a while.”

so for me it’s also really important to wear high quality materials when it comes to my daily essentials, especially when they are right at my skin. the bread & boxers briefs are made of organic cotton with a very soft touch.

the whole line-up is fair trade and they are also focusing on a sustainable production process like using cold-dye, which reduces the water consumption by half.

the company was founded 2009 in sweden – a country i feature a lot when it comes to simple and aesthetic design.

boxer brief

bread & boxers