is sportswear taking over our wardrobe?  the line between daily fashion and sportswear has blurred a long time ago.

thelionheaded.com-josephbyzalando

you don’t have to be a sporty fitness guy or girl to wear sweatpants and active wear. you can actually incorporate those in your daily wardrobe easily.

thelionheaded.com-joseph-47thelionheaded.com-josephthelionheaded.com-joseph-52thelionheaded.com-joseph-43

the fashion industry also started including sneakers and sweatpants in their regular collections over 20 years ago. i remember one of my first designer sportswear pieces was a distressed helmut lang short sleeved sweater which i still have and love but unfortunately i grew out of it a little.

thelionheaded.com-joseph-22thelionheaded.com-joseph-16thelionheaded.com-joseph-7thelionheaded.com-joseph-21

the trend really exploded with yohji yamamoto and his collab with adidas called y3. everyone needed a piece back then from the sports brand’s designer collection.

thelionheaded.com-joseph-37thelionheaded.com-joseph-45thelionheaded.com-joseph-46thelionheaded.com-joseph-25

i really love the minimalist outfit i’m wearing for this photoshoot from one of the best of pure and simple fashion – the brand “joseph”.

thelionheaded.com-joseph-49

for those who don’t know the brand yet – joseph was established in london by a moroccan entrepreneur in 1972 already. the brand grew fast from a small hairdressing salon in chelsea selling clothes from the pioneering designer kenzo takada to a worldwide imperium. they also had a collab with the great katharine hamnett.

you think you remember seeing this side striped design already before? yes, it reminds you of a very iconic sports suit from bruce lee worn in his last film “game of death” and for the readers who don’t know lee anymore the suit was worn again by uma thurman in “kill bill – volume 1”. just the iconic yellow color has been upgraded to a more sophisticated navy blue.

to complete the minimalist style i wore my customized eytys shoes, which i showed you last week in this post: eytys mother sneakers.

i got the “trac suit” from zalando. they have an exclusive sports campaign this season, which you can find under fashion x sport.

the perfect simple backdrop for this editorial was the liszt centrum by atelier kempe thil in raiding (burgenland).

my fashion x sportswear look:

minimal song:

[soundcloud url=”https://api.soundcloud.com/tracks/241967297″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”300″ height=”300″ iframe=”true” /]

photographer: lady venom / marion vicenta payr
location: liszt centrum, raiding – burgenland

thanks to zalando for the look