Many of you probably watched Leonardo di Caprio’s “Before the flood” documentary recently. I’ve been pretty shaken up by the film (and also shared it on my Facebook page) and also believe it’s an important message to spread.
As you know I’m a vegetarian since forever (more than 20 years!) and one of the (many good) reasons for it is that the meat production plays a huge role in climate change. Another important factor is the global waste issue. Nespresso (and Nestlé) are usually amongst the companies criticized in those movies, but they are aware of the fact, that climate change and waste are some of the biggest issues of our planets.
The capsule system is usually criticized for producing more waste than necessary for the coffee production. But now they put a new recycling system for their capsules in place, which is an important step in the right direction.
Nespresso launched this new program called ” The Positive Cup “. One part of it is trying to motivate a majority of their customers to bring back the capsules for recycling purposes. Nespresso wants to generate nearly 100% of their aluminium from recycled capsules.
The other two parts of the Positive Cup include: increasing the amount of fair produced high quality coffee and working CO2 neutral during the whole production cycle. In many countries there are no specific rules for recycling the capsules, so Nespresso had to come up with a new recycling plan for each country they sell in.
So let’s take a closer look at that program.
The Nespresso AAA Sustainable Quality™ Program was launched in 2003. A method of coffee production that was both sustainable and environmentally friendly. By 2014 more than 63,000 farmers across 11 countries produce this way, representing more than 80% of their total coffee supply.
Already back in 1991 Nespresso launched the world’s first capsule recycling system in Switzerland. By 2013 they had reached 75% global recycling capacity. To get the 100% done they also need you to return the empty cups! Just bring them to the next recycling station.
To find out where you can bring your empty capsules check this link:
In Austria there’s even a recycling company, that specialized in separating the aluminium and the coffee in the process. This way not only the aluminium gets reused, but also the coffee is used for producing biogas for electricity.
For more infos you can watch the following Austrian recycling video:
Between 2009 and 2013 Nespresso reduced the carbon footprint of each cup by 20%. They have achieved this in two ways: Introducing energy-efficient machines, and piloting the Rainforest Alliance climate module at farm level.
Nespresso’s goal is to become 100% fair trade, sustainable and carbon neutral until 2020.
It’s good to see that global players like Nespresso do care about sustainability in a full range. I still hope we can stop (or at least slowing down) global warming.
My recycled look:
To complete this story I sourced some recycled pieces by the brand ECOALF. They recycle old plastic bottles to create their fabrics.
Location: 1010 Vienna and my apartment.
Photographer: Lady Venom / Marion Vicenta Payr