there is a new exhibition showing parabol magazine’s “the splitting issue” in and about the famous postsparkasse building. i met the photographer hagen stier and oliver elser who curated the project to discuss their vision and got inspiration for this blogpost.

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it is very interesting to know that the pictures they made are not mirrored, but the architecture itself was created in such perfect symmetry, so it wasn’t necessary to use photoshop to get the effect. the seemingly mirrored staircase is actually separated by about 50 meters in two different parts of the building.

in 1906 the new post headquarters in vienna designed by the architect otto wagner was constructed. the building is one of the most important examples of viennese jugendstil which is also known as the vienna secession. otto wagner designed several jugendstil buildings. in 1896 he published a textbook entitled modern architecture in which he expressed his ideas about the role of the architect. his style incorporated the use of new materials and new forms to reflect the fact that society itself was changing. in his textbook, he stated that “new human tasks and views called for a change or reconstitution of existing forms”. in pursuit of this ideal, he designed and built structures that reflected their intended function.

to match the simple but rich detailed architecture i chose two pieces from milk – a vienna based label. i met nicole, the founder of milk, on one of the many pop up markets here in vienna. her style is really unique – simple shapes with love for details. her timeless (and mostly black) pieces are very artistic, yet still affordable. you can visit her shop in operngasse 32 in 1040 vienna.

sunglasses: oxydo
jacket: milk
one piece: milk
longsleeve: james perse
sneakers: vans

location: postsparkasse, 1010 vienna
photographer: lady venom