is sportswear taking over our wardrobe? the line between daily fashion and sportswear has blurred a long time ago.

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you don’t have to be a sporty fitness guy or girl to wear sweatpants and active wear. you can actually incorporate those in your daily wardrobe easily.

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the fashion industry also started including sneakers and sweatpants in their regular collections over 20 years ago. i remember one of my first designer sportswear pieces was a distressed helmut lang short sleeved sweater which i still have and love but unfortunately i grew out of it a little.

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the trend really exploded with yohji yamamoto and his collab with adidas called y3. everyone needed a piece back then from the sports brand’s designer collection.

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i really love the minimalist outfit i’m wearing for this photoshoot from one of the best of pure and simple fashion – the brand “joseph”.

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for those who don’t know the brand yet – joseph was established in london by a moroccan entrepreneur in 1972 already. the brand grew fast from a small hairdressing salon in chelsea selling clothes from the pioneering designer kenzo takada to a worldwide imperium. they also had a collab with the great katharine hamnett.

photographer: lady venom / marion vicenta payr
location: liszt centrum, raiding – burgenland

thanks to zalando for the look