September was my Berlin month – I was there three times! The last trip happened with a bunch of male influencers. No, “male influencer” is not a new disease attacking, it’s just a bunch of boys trying to conquer the internet like lots of female bloggers already successfully did.


It’s always good to come back to vibrant Berlin.


Whenever you are in Berlin you feel you are directly connected to modern Zeitgeist. It’s fast, innovative and a little trashy in a good way.

thelionheaded-com-male-influencer-9The male influencer crew :

The whole trip was planned by Cover PR to create a purely male influencer project with a crew of guys and brands that supported our photo shoots.

We found out that Austria is actually quite the hotspot for male influencers! With Johnny from, Kevin from and Ilja from – all from Austria – competing against Devid & Thibaud from who are from Berlin. Maybe the relaxed and normally not so fashionable atmosphere in Austria helps some individuals to grow and challenge the status quo in the alpine republic.

thelionheaded-com-male-influencer-6Presenting Larsson & Jennings:

I teamed up with Larsson & Jennings for the Berlin male influencer shooting. The sophisticated and simple design of the watches is really good for everyday’s business, but also for the party after.

Here are some facts about the Watchmakers:

  • Founded in 2012, Larsson & Jennings is a Swiss Made watch brand.
  • They use locally sourced leather from Anglo-Swedish tanneries.
  • In my model hand-finished metals deliver premium detailing and durability.

male influencer

Now you can order your watches directly via their homepage:

Larsson & Jennings

The golden Lugano watch was my choice as it fit retro sport style perfectly.

thelionheaded-com-male-influencer-8thelionheaded-com-male-influencerthelionheaded-com-male-influencer-3My male influencer look:

Glasses: Allied Metal Works
Jacket: Joseph
T-Shirt: Samsoe & Samsoe
Trousers: Weekday with self-made lace detail
Socks: Stance
Sneakers: Vans
Watch: Larsson & Jennings Lugano watch

Photos by Constant Evolution

In collaboration with Cover PR and Larsson & Jennings