4 exciting days full of vivid moments, impressions and feelings came to an end yesterday. This year’s Bread&Butter was an all around care package for the fashion & party addicted souls.

My personal BREAD&BUTTER highlights:

Marni booth
Augmented reality in a David Lynch film atmosphere, where you could explore the exclusive Marni x Zalando collab. I’m already super excited for the whole collection. Collabs are the big thing since a while and Marni teamed up with Reebok, Vans, Dr. Martens and Timberland and there is is just one thing to say – catch ’em all! Coming to the Zalando webshop in October.

Zalando “This is NOW” fashion show
The show featured this season’s key trend “opulence” and was accompanied by music from Joséphine de La Baume (Mark Ronson’s wife). An Indie-pop heaven.
Adidas Future craft booth
We checked out the latest 3d printing technology in live action.
Hugo fashion show
This show brought breakdance back and it was awesome!
Angel Haze concert
The female counterpart to A$ap Rocky – still in my ear and hell yeah this was hot!
Customizing trend
The many different customizing booths like Stance & Levis – where you could get some patches or other personal details on your items. Vans also had a customizing booth, where you could get some special finish for your shoes – like glitter paint – and your own all over print shirt.
The only real superfood for me ;-) Delivered by Paletas Berlin.

Detailed infos and photos at BREAD&BUTTER!

More soon…

I stayed at the #Zalandosummerhouse special Bread&Butter edition – where male bloggers were allowed for the first time (maybe this was the last matriarchy on earth ;))

I’ll show you more from this super awesome experience next week!


In collaboration with Zalando.