AXE released their first magazine and I was one of the chosen & lucky ones being part of it. I received 3 exclusive pages in this super-cool print issue next to other “misfits”.
Shaun Ross is one of the key figures of the mag, because of his #inmyskiniwin initiative. Everyone is perfect exactly the way he (or she) is – so we should stop paying attention to the ideals of different societies. Shaun also gives TED talks to advice people on, well, feeling comfortable in their own skin.
AXE’s brand identity was always about celebrating appeal – today’s beauty lies within everything – it’s not about being posh and polished anymore, it’s about doing your thing. This is what their new campaign is all about – and it’s called #findyourmagic.
Maybe you have some deformed shins already from skating or BMX riding (like me)… Scars a classic beauty society would photoshop – for me and for AXE that’s exactly what we want to see. Things like that are telling a story – about you being who you are and being alive! Being unique and a strong individual – that’s what’s truly beautiful!
Besides the new magazine AXE also released a whole new fragrance line, evolving from their AXE Africa roots to more sophisticated and grown-up scents.
THE NEW AXE FRAGRANCE LINE:
MY #FINDYOURMAGIC LOOK:
Photographer: Lady Venom / Marion Vicenta Payr
Location: Neukölln, Berlin
In collaboration with AXE.