Cartier is not only a benchmark when it comes to jewellery and watches. They are also big in creating high end fragrances. Not like other luxury competitors on the market they don’t give the scent business away. They do it the right way – themselves. The new L’envol de Cartier men’s perfume proves it was the right decision.
Cartier invited me to the restaurant “Überfahrt” at the “Tegernsee” for the presentation. This lake is a well known recreational area especially for the Munich upper class. They also brought us there the proper way – by helicopter!
Inspiration for the scent
Since the inspiration for the new scent was the Ambrosia by the gods, so we had to rise to the heavens (or sky) to reach our location. The Maison Cartier was always inspired by freethinkers and pioneers, who love to explore and find new challenges.
Cuisine de luxe
Christian Jürgens – the chef of the star-studded cuisine at the “Überfahrt” restaurant – is really a master of his class. The table landscape was blooming with mushrooms and different kinds of unexpected food art. I have to say I have seen lots of food styles (besides pizza ;-)) but what Christian makes is really beyond. Or did you ever get your dessert served in a wooden potato box filled with “soil” (cocoa powder)?
A scent for the courageous man created by a woman !
But back to the main character of this post: L’envol the Cartier!
The scent was created by one of the very few real perfumers in the world – the incredible Mathilde Laurent: “My inspiration for the scent was self-contemplation. How to get rid of fear and gain the courage for more. This is how I ended up in considering ambrosia/met the nectar of gods”.
Due to her fine senses Mathilde managed to become the first in-house perfumer in the business of scents.
A poem to accompany the scent
The idea to transcend borders was also influenced by Baudelaire’s poem “Elevation”. Here’s an outtake I liked a lot:
Who fans the morning with his tameless wings,
Skims over life, and understands with ease
The speech of flowers and other voiceless things.”
The scent somehow reminds me of my first encounter with the luxury world at young age, while exploring high fashion boutiques and spending my last money on some sale rack items.
I personally count the scent as one of my new favorites, especially since my wife really loves it – and is there something better then smelling good for your loved ones!?
L’ENVOL DE CARTIER:
The scent is inspired by ambrosia (met) – “the nectar of gods”. A drink which creates immortality. The scent is like a elixir of life – freeing, activating and pulsing.
A transparent orienthal scent. Masculin but gently. The notes include honey, guaiac wood, patchouli and musk which creates a wooden but fresh and light taste arrangement. Its trail is pure, iridescent and airy.
I was really intrigued with the design of it’s flaçon (the 100ml flagship version), which is a capsule within a detachable glass dome, so that the perfume seems to almost float within. You can detach the capsule from the glass dome and carry it around separately as well – so it’s also perfect for traveling!
L’envol de Cartier is AVAILABLE AS OF TODAY!
My L’envol look:
In collaboration with Cartier.