Some people might say Vetements is already dead, others never started with the addiction. I think the pieces are ridiculously overpriced, but I also believe that’s part of the secret of the whole hype.

The recipe: Create a few pieces make as many collabs as possible, sell them as expensive as possible and make sure some influential people wear the stuff. That’s it, everything else will follow. If you buy these super overpriced items is up to you, but for sure you can get some inspirations from Vetements! For example: Just explore some pieces from the big and tall rack (think 3XL and more) next time while shopping.