Did you stare at the store carpet last time while deciding to buy or not to buy? Did you recognize the pattern or maybe even the logo with deadstock appeal?
Demna Gvasalia is the master of using logos, that appeal very norm core or even like an old deadstock carpet from the store. Logos have lots of power. Nowadays everything & everyone (myself included) shows a Logo. Every logo has an attitude – it says “I’m serious”.
If you don’t want to spend lot’s of money – just check out the next flea market or second hand store and look for some brand T-shirts with well known logos. There is more than just a random “DHL” T-shirt waiting for you. ;)
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