Together with a crowd of Krug lovers I celebrated the launch of the new Krug Vintage 2004 champagne in the porcelain manufacture Augarten last weekend. Bringing together fine crafts in different art forms made this event a night to remember.

“Whenever I meet Krug lovers, wherever in the world it may be, I always feel a connection.”

This sentence by Director Olivier Krug sums up this evening and my overall experience while visiting the different Krug locations on my journey with Krug Champagne.

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The past and the present

From my first contact with Krug Champagne last year at Konstantin Filippou’s Restaurant in Vienna’s first district I got that warm welcoming feeling of being part of a special group of individuals, who found passion in what they are doing! Whether it’s creating maybe the world’s best champagne or a unique array of delicacies for dinner.

Konstantin was also responsible for the launch party’s catering –  accompanying the Krug Vintage 2004 in greatness.

more about Konstantin Filippou here

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“Luminous Freshness” Krug Vintage 2004

Back to the star of this evening: 2003 was a though year for champagne, as the weather conditions led to a loss of up to 60% of the harvest. But as often in life, there rarely are ups without downs. So 2004 came along and it was blessed with beautiful weather from mid-September to early October.  And the harvested grapes were in very good condition.

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Taste experience

“Combining delicacy, balance and bountiful citrus of all types, Krug 2004 – named ‘Luminous Freshness’ by the House – evokes the sensations of early summer mornings in Champagne.”

Krug 2004 is a combination of Chardonnays (39%), Pinot Noir (37%) and Meunier (24%). If numbers mean nothing to you (like to me), then you might be able to understand this: The Vintage 2004 doesn’t taste like a Vintage at all, it’s fresh, young and light in taste – some people called it a “girl” during the event. But you might want to try it for yourself:

More info on the Krug Vintage 2004

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Full surround

A rounded experience of a good evening naturally also includes good music. For the launch of the Vintage 2004 Krug decided to produce their own playlist, which is now available on Spotify – a rather smart idea. You can check it out here:

Krug “Luminous Freshness” playlist

From forest to fork

Besides the launch of the Krug Vintage 2004 there was also the presentation of the book “From forest to fork” featuring Krug Ambassades around the world. The book celebrates the exquisite marriage of Krug champagne with remarkable dishes. In this edition btw. Konstantin Filippou also makes an appearance.

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Augarten Porcelain Manufacture

The event location for the evening was rather unique. The production halls of the traditional Viennese porcelain manufacturer set an industrial, yet inspiring ambiance for the launch event. You could also buy a personalised champagne bowl hand lettered with your initials by one of Augarten’s chosen artists. It’s incredible to see how someone draws such fine lines on porcelain.

more info about the Augarten Porcelain Manufacture

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My look

Sunglasses: Robert La Roche *
Suit: Karl Lagerfeld – similar here *
Shoes: Karl Lagerfeld – similar here*
Pullover: Vivienne Westwood by Zalando *

Location: Augarten Porcelain Manufacture , Vienna, Austria
Photography: Lady Venom / Marion Vicenta Payr
Music: Ryan Little – Matter of Time

🥂 🍶 🥂

In collaboration with Krug Champagne.