The fashion world spins at light speed. Today’s hype is tomorrow’s don’t. So how can we survive this madness? Is buying seasonless the answer …
All the major fashion houses are trying to change the fashion circus from time to time – by reducing the fast and endless rush. But unfortunately most of the attempts don’t last and they return to the fast-paced seasonality. Tom Ford tested a “see now, buy now” show right before the season started last spring. But then he returned to the normal shows in September again.
For me it’s also quite annoying to buy something from the newest collection and 2 months later it’s already on sale. Sometimes I even didn’t manage to wear the item before it hits the sales racks and feels “old”. How ironic!
A way to step down from the hype is to simply buy the pieces you really love – and not the hype items. I always look out for unique pieces, but don’t go for the iconic statement pieces Vogue and other magazines would select. So, don’t buy the loudest and most craved items from every season, but still pieces with your personal form of boldness. This is how you do seasonless right!
Less is more
Hopefully people will become more and more fed up by all the cheap, meaningless and poorly assembled clothes from the fast fashion giants. And then they retreat back to buying less but the good stuff!
This is where small, local labels come in handy. Their production is much more sustainable and their products are filled with thoughts and spirit. You can feel the love and passion and heart blood of the designers in every piece. It’s not like with the big global players where design is just “what went well last year” in a slightly different color or just a copy from another brand.
If you really want to step up the sustainability game even more – make sure to buy local. Just open your eyes around your city (if you are living in a city ;) ). There are lots of small local brands all around! You can find a good selection from Vienna’s design scene at SIGHT STORE (unfortunately it’s mostly womenswear, but there are many unisex pieces).
JS by Julia Skergeth
You may know Julia already from my interview last year. She’s one of the brightest stars in our local design heaven here in Vienna. Besides making really cool shoes Julia stepped up her game in the handbag business with her new collection.
It’s a satchel
It’s time to shatter gender lines more and more. Uneducated people would say “men with purses – really?”. Okay, now let me tell you something about your manhood! The watch on your wrist, which you are so proud of wearing was actually designed for women. Back in the days men only carried pocket watches.
And what do you think about high heels? You would say that’s something really just made for women. Well, sorry to hit you hard – but high heels were invented for men who wanted to appear a little taller. So why not mix it up and blur the gender lines? The same goes for bags. You will find menswear adorned with bags in so many men’s fashion shows – including the latest Balenciaga styles. But compared to Julia’s satchel I’d say I prefer this style to the Balenciaga models ;)
Bag: JS by Julia Skergeth
Hat: From a cuban streetrack – similar here
Jacket: Vintage Helmut Lang – similar here
Pullover: Wendy & Jim
Jeans: Gosha Rubchinskiy – similar here
Socks: MSGM – similar here
Sneakers: Marni – similar here
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