Currently we’re freezing in less than -10 degrees Centigrade here in Vienna! But Fashion has the cure …

Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Layering is here to save you

The power of layering in fashion is not negotiable. Only more is more! I also used to work in the outdoor fashion industry for a couple of years – this is where I learned how layering can protect you from weather extremes.  But now I use this know-how not only to stay healthy, but also to bring my look fast forward.

Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,The question is how

Layering is not only about wearing your classic winter look. It’s more about getting creative with your clothes. Play around with what your wardrobe is offering you. Forget the rules  your mother infiltrated in you during your childhood. Hell yeah – you can wear your favourite robot pullover over the coat so everyone can see it!

 Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Double up, it’s the law

It doesn’t only look good in an editorial  – you can also double up on your coats, jackets and even caps. The best way to get inspired is to check out the photos from fashion shows on pages like the one from Adam Catz Sinding.

Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Hood style, Ader, Balenciaga, Hood, Fuck Hate,Back to the cold world

When we’re talking about the cold, it’s also important to mention, that not everyone is as lucky as I with my huge wardrobe. Therefore the two founders of HOOD Laura & Manuel recently teamed up with Traktor and the Caritas Austria to print the phone number of the “Kältetelefon” on a scarf (unfortunately this item was not ready when we created this editorial). The “Kältetelefon” is a phone number you can call when seeing a homeless person freezing out in the cold and in need for help. The Caritas will immediately check on them and make sure they stay healthy. So if you see someone freezing in the streets of Vienna makes sure to call: +43 1 480 45 53

Hood style, Ader, Balenciaga, Hood, Fuck Hate,HOOD

Speaking of HOOD: Laura and Manuel started the project as their creative base. They work on all sorts of creative projects – from art direction to photography to high end fashion pieces. They designed the pullover and the scarf in this editorial. is Unfortunately (for me) they soon will move their headquarters to Berlin. I will dearly miss them…

In Austria you can hardly find really inspiring and creative people. Many of them already left the country – for example Simon Grundtner (Raf Simons) and not to forget Mr. Helmut Lang and of course lots of others.

Check Laura’s and Manuel’s work here:

HOOD

HOOD Shop

Hood style, Ader, Balenciaga, Hood, Fuck Hate,

Hood style, Ader, Balenciaga, Hood, Fuck Hate,My HOOD Style

Caps: Ader beige & black
Coat: Shearling from a second hand store – don’t buy new furcoats!!!
Black Raincoat: Carlings for Colombia
Pullover: Hood Style
Scarf: Hood Style
Belt: Oversized rack – similar here
Jeans: Balenciaga
Shoes: Balenciaga – similar here

 

 

 

Music: Soft and Furious – Green Pig
Location:  1060 Vienna, Austria
Photography & Camera: Manuel Platzer – HOOD Style

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