My favourite color at the moment: Pale lemonade yellow. Perfect to evoke a vintage summer feeling.
The tone of desire
During my last shopping haul at the local second hand store (Humana) I scored a couple of unique and outstanding retro pieces. This vintage shirt here has the color tone of my summer desires – lemonade, a pastel yellow.
You may have already noticed, that I’m shopping more and more vintage pieces – mostly from designers, but also from second hand stores. What I’m trying to say is: Fuck the hypes – well, at least don’t follow them blindly! Rather go out and find your own unique vintage pieces…
Going through the archives is something designers are up to since decades. And the good part is, that not only your wallet will thank you, but you will also get that uniqueness everyone is searching so hard for these days.
The video in this blogpost was inspired by infamous Austrian cinematographer Ulrich Seidl. His visionary artwork is just lemonade for your eyes – sometimes it also stings. His slow-paced wide-angle scenes full of symmetry and silence are not always easy to digest, but there is a certain beauty to this disturbing reality check on Austrian mentalities.
🍋 🤩 🍋