Upon arrival at the Wörthersee you are immediately tuned into holiday mode. And no – it doesn’t matter if it’s a work trip to shoot pictures and make videos from sunrise to sundown… The white side of life feeling takes over!

Velden White Nights

Already last year Marion and I had the chance to create a style book for the famous Velden White Nights event – which is a huge outdoor party on the lake side with the mood brightening all-white dress code. This year we’re repeat visitors and created a new lookbook and style video – 2018 edition.

the white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzothe white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzothe white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzo

All white everything

Now the iconic all-white look of the Velden White Nights is taking over the whole Wörthersee. The new motto of Wörthersee tourism is now officially “the white side of life”!

I’m usually not a big fan of dress codes and I really try to break every (fashion) rule I can – especially when it comes to uniforming. But I totally celebrate an all-white look. Since all-black is a rather boring trend (which makes you almost invisible) the all-white look has the power to brighten your moods (if you believe in chromotherapy).

Check out ” the white side of life ”  lookbook here!

A Caribbean atmosphere

All-white is also the perfect look to get a reflection on the turquoise waters of the beautiful lake Wörthersee. And it’s also underlining the everyday holiday flair this area is radiating. Wörthersee is probably the most Mediterranean if not even Caribbean destination Austria has to offer.

At the Wörthersee everything feels a little more like a vacation in the South – there’s cute bars and restaurants on the lakeside, wonderful hotels with lake views and yummy (vegetarian!) food. Thankfully we had some time in-between our photoshoot to enjoy this as well! ;)

the white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzothe white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzothe white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzo

White wins!

But, let’s stop talking – there’s an easier way to convince you of the flair and magic atmosphere around the lake! I’ll just go there together with you :) Together we can dive into the Velden White Nights (well, honestly – I’ll be working – as I will produce a film there, but you’ll be partying :) )!

You have the chance to win 2 VIP tickets for the Velden White Nights party at lake Wörthersee on the 6th of July 2018!
(This includes access to the VIP area and special goodies.)

the white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzo

All you have to do is follow Velden White Nights on Instagram and leave a comment here on the blog or on my Instagram account (until the 4th of June) why you want to join!

To increase your chances of winning you can also check out this year’s other stylebook supermodels and leave a comment on their blogs or Instagram:

The lucky winner will be announced on the 5th of June on the Instagram account of Velden White Nights!

the white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, Kenzo

My ” the white side of life ” look

the white side of life, Vetements, Diesel, MSGM, Tom Ford, Gosha Rubchinskiy, KenzoJacket: Diesel
T-shirt: Vetements
Trousers: MSGM – similar here
Sneakers: Kenzo – similar here
Cap: Flexfit – similar here
Pin: Gosha Rubchinskiy – similar here
Sunglasses: Tom Ford
Belt: Baseball style

 

 

 

 

 

Location: Wörthersee, Carinthia Austria
Photography: Lady Venom / Marion Vicenta Payr

Video: by me

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In collaboration with #thewhitesideoflife.