(Advertorial) Creation is universal. But it’s part of an everlasting cycle – with destruction always included.
When the boys from Hakuma asked if I wanted to become part of their new “destroy / create” project I was immediately hooked. I always preach, that everything is in constant evolution – which includes the transformation of everything (including my ever-changing style).
Their idea was a more radical version of evolution – starting with an act of destruction. The idea was to create something of beauty from something broken. Similar to the old Japanese tradition of Kintsugi (金継ぎ, “golden joinery”), also known as Kintsukuroi (金繕い, “golden repair”), which is the Japanese art of repairing broken pottery with powdered gold, silver or platinum.
Back to Hakuma: the founders Christian, Max und Sebastian created the Hakuma tea drink in 2016. While walking through the famous Naschmarkt in Vienna Christian stumbled upon a matcha shop and immediately fell in love with the green power-powder. Fast forward to 2018: Now they finally all made the step into self-employment with their “make the world a greener place” ideology (all the ingredients are also organic and filled into glass bottles).
Destroy / Create
For the current project the boys gave me a varsity jacket to destroy and create something new from it. At first I thought about burning it and creating a diamond out of the ashes. But since I’m not so much into diamonds I decided to go for the “I went to a fashion school” way.
I had a mesh baseball shirt at home for quite a while now and I never wore it because it said “automatic weapons” on the back – and I’m pacifist af! But since I’m a huge fan of mesh I always wanted to make something new out of it. So this was it’s chance to shine ;) I left the letters “automatic”, but the weapons had to be destroyed.
Here’s a short making of video:
History of deconstruction
Deconstruction of garments is nothing new in fashion. Martin Margiela, but also Helmut Lang were the pioneers of this current trend. I remember how Margiela took gloves and made bustiers out of it. Lang deconstructed a Poloshirt and only left some pieces resembling a Poloshirt skeleton. Demna Gvasalia – educated and inspired by Martin Margiela’s creations – created a whole imperium out of the deconstruction of fashion these days.
My Hakuma look
Music: Dancefloor is Lava – Why Oh You Are L O V E
Location: Prater, 1020 Vienna
Photography: Lady Venom / Marion Vicenta Payr
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In collaboration with Hakuma.