Survival Strategies

There is a non violent way to look at a body” – Serhat Isik & Benjamin Huseby said about the necessity to see and look at our bodies the right way. To maybe even reveal the truth behind the appearing surface. In a world full of wrong pictures created by (social) media, photoshop and beyond, wrong constructions and limitations build up in our minds.

Apart from body images, GmbH also wants to address issues of racial discrimination throughout their career and particularly in this new collection. Huseby & Isik have witnessed the challenges of being of mixed backgrounds themselves (the former is Pakistani-Norwegian; the latter is Turkish-German).  Today they talk about how their mothers had to overcome – or even survive – daily challenges back in the 60s. This is where they draw references to in the next season.

The GMBH SS19 collection:

The collection was the most refined so far from the duo. They are now more than ready to conquer the high fashion world to it’s fullest. Especially with the new focus on womenswear!

The already well-known workwear appealing style transformed this season – with a slightly military influence and of course we also saw the floral inspiration that pretty much every SS19 show included so far.

But for sure the most significant appearance was the women’s collection. It showed an all over flowy embroidered shiny slightly 60’s glam appeal. Isik & Huseby also went deeper into the workwear world showing crossed hammers on belts, clothes and also on their first handbag. This design reminds Isik of a mining city in Turkey where he was born.

A cool side plot: The show booklet shows a map with the information of how the fabrics were sourced. Again GmbH is working with deadstock fabrics – which they used since the beginning – but this time also with lots of recycled materials. For GmbH up cycling and recycling and now also supply chain transparency are at the core of their philosophy. I adore this – one more reason, that this was the most important show for me here in Paris already.


Video by me
Music: Tzusing – 日出東方 唯我不敗