How does psycho-analysis and eyewear fit together? neubau eyewear shows you how it’s done!

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

History now

neubau eyewear combined a metal frame in the style of Carl Gustav Jung’s eyeglasses with Sigmund Freud’s signature round shape made from naturalPX – and yes it works! With this concept neubau created a new combination of materials and shapes which is really unique on the market.

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

Don’t play safe

If you play it safe these days you loose. We are all searching for the constant evolution of shapes and unique design pieces. Hungry for more and getting the right amount of ” uh yeah that’s something I haven’t seen”!

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

Fresh

Especially the white version of the Sigmund & Carl eyewear has that “uh fresh” effect. I think there should be more white sunglasses out there anyway. We had black shades for decades. Life is too short for safe choices – so don’t be afraid of making mistakes ;) Especially when it comes to fashion! I think it’s sometimes better to go for the “bold” stuff than for the safe choice. It makes you become “bold” too.

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

The Sigmund & Carl neubau eyewear special edition

neubau eyewear named it’s brand after the famous Viennese district, which is a symbol for a lifestyle, that is urban and trendy, but also rooted in the history of the place. And this is where Sigmund Freud comes into play.

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

Freud was the found­ing father of psy­cho­analy­sis – and lived and worked in Vien­na (not in the Neubau district, but very close by). Carl Gustav Jung – a Swiss psy­chi­a­trist – helped Freud with his concept of the human psyche, which is still valid today. For the new Sigmund & Carl edition neubau was inspired by the revolutionary minds of Sigmund & Carl.

For the Sigmund & Carl model neubau only used the best materials and sustainable polymer made of renewable resources (naturalPX) . Besides the quite intriguing polymer versus metal concept, the glasses also feature a special refined metal hinge. – more here!

 

neubau eyewear’s long awaited Sigmund & Carl eyewear masterpiece is now available for purchase.

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

The story of this photoshoot

Austrian multimedia artist Peter Kogler designed a contemporary art space for the Sigmund Freud Museum in Vienna. His illusionary labyrinths reflect the confused parts of consciousness itself. A complex structure of our inner worlds of imagination. With multiple photo exposures I wanted to show the different layers of conscious and unconsciousness.

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselNeubau eyewear, Sigmund & Carl, GMBH, Ganryu, Diesel

By the way: I can really recommend to check out the Sigmund Freud museum, which is a hidden gem in Vienna’s 9th district. It’s located in Freud’s former apartment and still feels quite personal. – more here!

Neubau eyewear, Sigmund & Carl, GMBH, Ganryu, DieselMy Sigmund & Carl look

Shades: neubau eyewear
Longsleeve: GMBH
Trousers: Ganryu (COMME des GARÇONS)
Sneakers: Diesel

 

 

 

Music: Drake Stafford – Psychoacoustics
Location: Sigmund Freud Museum, 1090 Vienna
Photography: Lady Venom / Marion Vicenta Payr

 

 

 

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In collaboration with neubau eyewear.