The last collection of grandmaster Gosha Rubchinskiy’s namesake label is out now. But is it really a goodbye or just a new beginning!?
Like many other designers in the business Rubchinskiy is bored and annoyed by the seasonal fashion business. A spokesperson at COMME des GARÇONS – which helped Gosha Rubchinskiy build his streetwear imperium – said, “We are presently working with Gosha and his team on many projects for the next two to three years. We want to find a new way to make and sell products.” in an interview with Business of Fashion.
The project which will get a stronger focus at the moment is Gosha’s second brand PACCBET, which he launched in 2016 with his skater friend from Moscow Tolia Titaev. The whole brand is more about skateboarding – back to the roots and less fancy fashion. Simple and relaxed pieces – pimped with some graphics. You can recognise that there is already more activity on the PACCBET Instagram channel since he stopped his namesake brand. So this is the brand to watch!
The designer also opened a skate shop in Moscow called OKTYABR (check out the store on Hypebeast).
Gosha Rubchinskiys biggest inspiration was always youth culture. Especially in the times when he grew up. The latest collection is again full of collaborations with brands, which – back in the Soviet days – were hard to get. So there are collaborations with Adidas, Dr. Martens, Levis and Burberry. A collection of brands, that had a huge value due to their non-availability for people in the Soviet Union back then.
We are all excited now for what Gosha Rubchinskiy is up to – but the brand and person has got so much attention in the past few years – so for sure it will be a hype again.
Music: Dancefloor is Lava – Ok all right yeah
Location: Lee County, Florida -USA
Photography: Lady Venom / Marion Vicenta Payr