(Advertorial) What is better than one cat? Right. More cats! The maverick lion has officially joined a pack. Welcome to the pace family!
Cat content
There will officially be more cats on this blog as of now! I’m more than happy that I’m now Austria’s ambassador when it comes to cats with wheels. It’s not a secret that my favourite way to travel is by far by car. I love to sit behind a windscreen with the steering wheel in my hands. Big cats are drawn to big cats naturally – so I’m really proud to join the Jaguar family!
The PACE – Season One
Up next: Amsterdam
The first event will be held in Amsterdam with England’s pop-starlett Dua Lipa on 3rd of September and I’m excited that I will be there (and will let you know if the singer songwriter will be any good on stage). Follow along on my and @jaguaraustria’s Insta stories at that date to stay tuned ;)
But the real bright star at the Amsterdam event will be: The new I-PACE – the dream of my sleepless nights. You maybe already know I have a soft spot for electric cars. Can you imagine a future in the city without the bad smell and the constantly loud noises around? Ok, I live in Vienna and a hot Sunday during holiday season let’s you sometimes wonder if you are the new lead of the Truman show and currently the supernumeraries are on strike. But beware of the following Monday – reality will kick in hard and the noises will haunt you. But not with electric cars!
The PACE family
There are 3 types of Jaguar’s PACE models available at the moment (of course with different packages and motorised variations): F-PACE: the big brother, E-PACE: crossover power, I-PACE: the future!
For this story I got to ride a special version of the E-PACE (more on it later).
My first cat ride
Last year I already had the chance to test drive some of the big PACE cats (even on a test track on ice). So I already knew the feeling: When you sit inside a Jaguar you just feel empowered. The seats are fitting like a skintight glove and from there you are becoming one with your vehicle. It’s not like in other cars where you have to adjust to the car – the PACE adjusts to you and that’s the big difference. That’s how real luxury is defined.
E-PACE R-Dynamic
For this test ride I went with the special R-Dynamic edition which looks like an E-PACE on steroids. More aggressive, with unique front bumpers, a glossy black finish on the front grille and a Satin Chrome exterior trim. The interior is sporty and elegant with this snug fit seats I explained before. Available in different motorised versions and of corse style-wise more important color options.
Find out more about the E-PACE R-Dynamic here!
The driving experience
Let me just say one thing: The E-PACE rides like a Swiss knife with the emotional heart of an Italian. Maybe that’s exactly the description of today’s British attitude. ;)
Very British – into the future
Before looking into the future with the I-PACE and our new cat pack – let’s look into the past for a second. When Jaguar was founded in 1922 they originally made motorcycle sidecars. While it still has it’s headquarter in Whitley, Coventry, England – the brand evolved to produce some of the most refined luxury cars out there. Fun Fact: One of the founders’ last name even was “Lyons” – that cannot be a coincidence, right?
When a lion joins a Jaguar the hunt will definitely be successful!

My powercat look
Car: Jaguar E-PACE R-Dynamic
Shades: Robert LaRoche
Poloshirt: Y/Project – similar here
Trousers: 3.1 Phillip Lim – similar here
Sneakers: Balenciaga – similar here
Belt: from a classic Baseball uniform
Locations: Berchtesgaden – Germany & Salzburg – Austria
Photography: Lady Venom / Marion Vicenta Payr
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