(Advertorial) You might wonder what “THE PACE – Season One” is all about? It’s a new series of collaborations between Jaguar and their SUV lineup named PACE and artists from all over the globe. The first season was kicked off in Amsterdam this week and it was a blasting event of superlatives.
Jaguar invited bloggers and journalists from all over Europe for the kick-off event of the brand-new “PACE x artist” collaboration series. This launch event was all about celebrating the popular PACE models (especially the new I-PACE, which is the first all electrical car by Jaguar – but I’ll come to that later) and the first artist collaboration with superstar Dua Lipa. So we got to test drive the I-PACE and later on enjoy a private concert of Dua Lipa at SugarCity in Amsterdam.
Jaguar x Dua Lipa
For the first collab Dua Lipa was the bouncing and youthful choice. Dua Lipa is a singer songwriter popstar from Kosovo, living in Britain. You can see the British influence in her music and dance moves. A very agile and sporty way and quite a stage presence!
To be honest I didn’t really know her before the Jaguar collab, but some tracks were already very familiar to hear and I would definitely watch her now play live again – she’s a real spectacle on the stage. And I couldn’t resist using the flashy neon lights as backdrop as well :)
Dua Lipa x You
To make things even more exciting Jaguar came up with the idea of creating a special remix challenge for Dua Lipa’s new “Want to” song. Jaguar created a very innovative software with which you can remix Dua Lipa’s new song “Want to”. There are three different version how to do it:
- The first way to create your remix is by (test) driving the all new I-PACE. That’s just what we did in Amsterdam. While the drive different data (acceleration, charging of the battery, etc.) gets collected. This data is then used and translated into your own unique remix. You can listen to my personal remix in the video.
The other two remix options are:
- By connecting your Spotify – and then your personal music selection will be used as data input to create your remix.
- Or you can just use your mobile and tap on the screen.
The all new I-PACE
Well and let’s not forget about the cars. SUVs are really popular these days and it seems people can’t get enough of the comfortable raised street view position. Jaguar’s PACE series is no exception. The PACE line-up just makes sure to level up your style game on the road by miles.
I had the chance to ride the new I-PACE around Amsterdam’s suburbs and at a test track. Quite frankly, this is simply the best car I have driven so far! I’m a huge fan of electric mobility since years and I couldn’t wait for the release of Jaguar’s new gem. The I-PACE feels so solid and well thought through, yet super dynamic and sporty.
Besides creating pretty much no noise (especially in the noise cancelling mode) it has an acceleration which is beyond. From 0 to 100km/h in 4,8 seconds! This helps you whenever you have to pass that lazy weekend warrior ahead of you on the street ;) The 90kWh battery of the I-PACE also offers a range of 470 km with one charge and stunning 400 horsepowers.
Follow Jaguar on Instagram to stay tuned!
Music: Dua Lipa’s – “Want to” remixed by my I-PACE driving experience!
Locations: Sugar City & Park Inn by Radisson, Amsterdam
Photography: Lady Venom / Marion Vicenta Payr