There is a rush of new ease coming – be prepared!
The new ease includes a more playful, easy going perspective on fashion – casual wear is everywhere. The stiffness and uptight appeal is fading out – even in high fashion and already since some years. Now high fashion collections are becoming more and more a mingle-mangle of different styles and inspirations. It’s almost like striving through a vintage shop. The cohesiveness is missing and every piece is a stand out piece. Which gives more focus on every item and fashion becomes more of an art collection – something I really appreciate.
Speaking about art: Mike Eckhaus and Zoe Latta recently even showed their shopable collection at Whitney Museum – an art meets fashion project. Eckhaus and Latta met at Rhode Island School Of Design and created New York’s most hyped label right now. Founded in 2013, the label is known for it’s art-world inspirations and plays with proportions and gender. The whole collection has an unconventional ease and a strong vintage, if not even self-made flair all over – with batik T-shirts and the use of recycled materials. To get the feeling of how serious they are about their ease: At their last runway show their music was played by children on cooking pots. – see the video here.
Martine Rose is a well-known fashion fix starter these days – especially since she’s also Demna Gvasalia’s consultant for Balenciaga’s Menswear. When entering the high fashion world of Balenciaga, Rose was impressed and laughed while saying: “This is how you do it properly!” ;) She also got a little bit afraid of loosing her vintage ease design language – but seeing her latest SS19 collection I’m not afraid…! She won’t loose her voice to soon. It’s all about inspirations from England’s 90’s youth including the neigborhood she grew up in. A big retro trash conglomeration at it’s best. To create even more ease the show was casually shown on a small street! – see the collection here
The future ease
Besides the two designers above, also others feel that new ease – with visionaries like Demna Gvasalia (vetements) and Glenn Martens (Y/project) leading the pack. Fashion is heading more and more towards coziness and to a never before known – non-regal and casual path. Athleisure is already everywhere and business suits and costumes are also becoming less useful. Even for the evening events it’s now normal to wear a pair of jeans and a leather jacket. It seems “overdressed” is really over.
Location: 1050, Rooftop Vienna Photography: Lady Venom / Marion Vicenta Payr
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