Some Austrian politicians are building a whole empire around early birds. I usually love to get up when the sun is already shining. But to catch some morning mist I make an exception.

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir Doma

Morning Mist

I’m not sure if an early rise makes you any more successful or fitter. Also I don’t believe we need more busy entrepreneurs, who are mostly steering people towards burnouts and exploiting resources of mother earth. But sometimes an early morning helps finding some quiet moments like these.

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir Doma

Normcore, Dadcore, Unclecore – what’s next?

This brings me to the next stereotype – which might be again an inspiration for the fashion fascinated crowd:
“The Worker”, a trustworthy hardwearing and functional look .
Workwear was never really out of fashion and always sprouted some seeds into high fashion too.
Pretty much everyone is annoyed by the highly polished and overly perfect Instagram world these days. This leads early adopters and creatives to search for an escape from this perfection bubble.

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaThe Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir Doma

Fake or fake

It seems nowadays pretty much everyone fakes or is fake. Brands steal from brands, influencers from influencers and Facebook, well – from everyone. And apps like “Facetune” transform the face and body to an unrecognisable alien-esque creature.

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir Doma

The untamed desire for being real

This leads to an untamed desire to rediscover what’s real. In photography we aim for that retro film look where nothing is perfect, but you can feel the warmth of realness. In fashion we look for the realest of looks. Since dads got too fashionable these days we look for even more “familiar” reality. And what is more honest than workwear.

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir Doma

Function follows form

So lots of new brands like GMBH, 032c and Jacquemus are answering the hunger for workwear. And maybe the new leader of these movement will be Spencer Phipps – a former Dries van Noten offspring, who is bringing it one step closer to real workwear with his honest workwear videos! So let’s see what’s next for me…

 

The Morning Mist Issue, Maison Margiela, Zanella; Novesta, Mykita x Damir DomaMy look

Shades: Mykita x Damir Doma
Pullover: Maison Margiela – similar here
Trousers: Zanella – similar here
Sneakers: Novesta

 

 

 

 

 

 

 

Location: Lee County, Florida
Photography: Lady Venom / Marion Vicenta Payr

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