est. 2014 by raffael payr is a refined laid-back fashion, design & lifestyle diary.
/ vivid visual visions – magazine style issues.
/ soft male attitude – a soft & sensual men, rebelling against the strong patriarchic gender role.

About Raffael
Raffael is a fashion school graduate – therefore his creative expression started with fashion design. His journey in creating digital content started with signing up on Instagram in 2011. Raffael then started his blog in 2014, after working for fashion brands like Prada and Gucci for over 15 years.

In the last years Raffael also developed a passion for videography – the passion started while travelling.
here you can find his travel videos –

Raffael is also co-founder and creative director of a collective of social media strategists and creators.

About Lionheaded
The name Lionheaded was originally an username – which came up due to the curly voluminous hair he had when Raffael was starting his social media projects.




Raffael Payr
1050 Vienna

Data protection
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General information
This website is for information purposes only. The content may change or be removed at any moment without prior notice. Whilst every effort is made to provide accurate information, I expressly exclude liability for any errors or inaccuracies in the content. I take no responsibility for the website being temporarily unavailable due to technical problems beyond my control.

Copyright notice
The Lionheaded and its content are copyright of Raffael Payr, unless otherwise stated. Any redistribution or reproduction of text or images without my express prior written consent is strictly prohibited.
You are free to link to The Lionheaded or quote the website as long as Raffael Payr( is credited. If you are interested in using images or an article, please contact me.

A cookie is a small file containing information that certain websites place on Internet users’ computers. The Lionheaded itself does not use any cookies. However, this site runs third-party advertising programs which may place cookies on website user’s browsers to collect non-personally identifying, anonymous information in order to display ads on this site. And as above mentioned cookies from Google analythics.

The Lionheaded contains links to third-party websites. I have no control over the content or the availability of those sites and am in no way liable for them. The inclusion of a link does not necessarily imply that I recommend the site linked to or endorse the views expressed within. The links placed on this website may include links of affiliate partners.

Sponsors & Affiliate Programs
Sponsored posts are marked with “(advertorial)” visible on top of each post. Gifted items or services are marked with “(  *  )” . I do not claim to share the views or expressions of those companies I receive items from. The Lionheaded works with advertising agencies and an affiliate link partner (RewardStyle & Amazon Partnernet). Most links posted on this blog are affiliate links! I do not persuade my readers to buy these items. It is their own choice to visit these links.  If you really read all this – congrats you had less time doing other stupid things!