est. 2014 by raffael payr
thelionheaded.com is a laid-back luxury fashion, design & lifestyle diary.
/ vivid visual visions – magazine style issues.
/ soft core – displaying a sensual and soft male attitude rebelling against the strong patriarchic gender role.
Raffael is a fashion school graduate – therefore his creative expression started with fashion design. His journey in creating digital content started with signing up on Instagram in 2011. Raffael then started his blog in 2014, after working for fashion brands like Prada and Gucci for over 15 years.
In the last years Raffael also developed a passion for videography – the passion started while travelling.
here you can find his travel videos – thetravelblog.at
Raffael is also co-founder and creative director of unleashedstudio.at a collective of social media strategists and creators.
The name Lionheaded was originally an username – which came up due to the curly voluminous hair he had when Raffael was starting his social media projects.
CREATIVE DIRECTOR | VIDEOGRAPHER | PHOTOGRAPHER | STYLIST
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