the Lionheaded - Raffael PayrEst. 2014 by Raffael Payr.


An advertorial & editorial diary squeezed into magazine style issues.

The main focus of is a laid-back luxury lifestyle. Specialised on high fashion with a focus on sustainability. Doing so by buying dead-stock/vintage pieces and young uprising sustainable high fashion brands. All embedded into vivid visual visions .

About Raffael

Raffael is a fashion school graduate – therefore his creative expression started with fashion design. He also tried himself as an artist by inventing his own unique canvas cutout technique.

His journey in creating digital content started with signing up on Instagram in 2011. Raffael then started his blog in 2014, after working for fashion brands like Gucci and Prada for over 15 years.

In the last years Raffael also developed a passion for video creating – the passion started while travelling.
here you can find his travel videos –

About Lionheaded

The name Lionheaded was usually a username and came up due to the curly voluminous hair and the inspiration of a furious buddhist dakini called the Lionheaded.









Raffael Payr
1050 Vienna

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General information:

This website is for information purposes only. The content may change or be removed at any moment without prior notice. Whilst every effort is made to provide accurate information, I expressly exclude liability for any errors or inaccuracies in the content. I take no responsibility for the website being temporarily unavailable due to technical problems beyond my control.

Copyright notice:

The Lionheaded and its content are copyright of Raffael Payr, unless otherwise stated. Any redistribution or reproduction of text or images without my express prior consent is strictly prohibited.
You are free to link to The Lionheaded or quote the website as long as Raffael Payr( is credited. If you are interested in using images or an article, please contact me.


A cookie is a small file containing information that certain websites place on Internet users’ computers. The Lionheaded itself does not use any cookies. However, this site runs third-party advertising programs (such as banners provided via Rakuten Affiliate Network) which may place cookies on website user’s browsers to collect non-personally identifying, anonymous information in order to display ads on this site.


The Lionheaded contains links to third-party websites. I have no control over the content or the availability of those sites and am in no way liable for them. The inclusion of a link does not necessarily imply that I recommend the site linked to or endorse the views expressed within. The links placed on this website may include links of affiliate partners.

Sponsors & Affiliate Programs:

Sponsored posts will be marked in the category (advertorial) visible on top of each post. Gifted items or services are disclosed on The Lionheaded under the category of “(  *  )” . I do not claim to share the views or expressions of those companies I receive items from. The Lionheaded works with advertising agencies and an affiliate link partner (RewardStyle & Amazon Partnernet). Most links posted on this blog are affiliate links! I do not persuade my readers to buy these items. It is their own choice to visit these links. Posts that are sponsored are generally marked visibly by the category “in collaboration with & advertorial ”. If you really read all this – congrats you had less time doing other stupid things!