I already introduced you to the new Bread&Butter concept by Zalando a few weeks ago. The new B&&B will be a huge fashion trend show and for the first time it opens for everyone from the 2nd to the 4th of September in Berlin. I teamed up with STANCE – one of the many international brands that show at the B&&B – and will present some of their new styles and visions to you.
It’s pretty hard to have missed the strong sock game these days. STANCE, a brand that was founded in California in 2010, was always courageous and stood apart in this business by fighting the ordinary and bringing some serious style to the canvas of your feet.
Dedicated to the spirit of individuality they are working with strong personalities as brand ambassadors (besides me ;)) like Rihanna, Santigold, Lucien Clarke, Bambi Northwood-Blyth and Ronnie Fieg (stylist and founder of Kith).
Make sure to check out the STANCE booth at B&&B to try the sock customization station, which has never been presented in Europe before! I’m a big fan of customizing stuff (as you already know), so I’m really excited to meet you all there and try to make our own personalized favorite pair of socks.
More infos about STANCE’s NEW LINES:
STAR WARS: The second Star Wars collection brings the force to your feet including a caricature line, a planet pack and varsity-inspired socks.
FUSION ATHLETIC: The Fusion Athletic Men and Women collection is where Art meets Science. A unique blend of fibers will make your feet feel super comfy without compromising on style. Those will be perfect for strolling around the whole day at the B&&B.
The completely reimagined BREAD AND BUTTER TREND SHOW featuring brands like STANCE is happening from 2nd to 4th of September 2016! Make sure to come visit and check out the newest styles and trends.
SHOP THE NEW STANCE LINE:
Photographer: Lady Venom / Marion Vicenta Payr
Location: 1050, Vienna
In collaboration with Zalando.