The new exhibition “The Vulgar” at Prince Eugene’s Winter Palace in Vienna asks the question about taste and beauty. What’s conventional? And what’s against the norm?

The Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, Fila

For me “Vulgar” means a provocation breaking the conventions with trivial things set in another context. Fashion and Art always tried to break with norm core. It’s funny that these days norm core itself breaks with our classic beauty ideals. Designers like Gosha Rubchinskiy are inspired by outfits of the young working class and use those looks to break with fashion conventions. My outfit can be seen as a rebellion against the institution of the upper class elitist art scene, but it can also just be seen as vulgar.

A flawless world

In our digital world everybody seems to be flawless and perfect. But there’s an antidote to this trend. A movement, where people actually can’t stand the norms of beauty anymore. Beauty will return to being more about individualism and not trying to look like a copy of a copy.

The Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, Fila

No Trust

We all lost our trust in the elites and the upper class. Politicians nowadays are often just clowns – so we don’t trust them. But also we don’t want to dress like them. The suit is becoming less of an equivalent to power and more of an equivalent to mistrust. We’d rather dress like our Dads! They maybe worked with their hands and created stuff instead of shifting money and filling their bank accounts.

Here you can see that fashion is also just an art form, which reflects the society. “Dad-core” is actually really a new trend! And of course our fathers also had to wear ties from time to time. But maybe they did it in a not so perfect way – combining it with a sporty jacket to complete the look maybe. You can see that pattern now in the looks of some of the most influential fashion designers of today.

The Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, Fila

About the exhibition

As part of my visit at “The Vulgar” I got interviewed about the context of the various pieces from different epochs (I’ll share that interview with you as soon as it’s live!). The exhibition has lots of controversial fashion items on display – like the Mono-kini from 1964, which was part of heated discussion in society, but also brought a push to female self esteem.

Today on Instagram and Facebook we can see a retrogressive trend, where the female nipple is being banned by strange ethical standards. On the other hand you can get pornography everywhere in the weirdest forms. Maybe our double standards are eating up society?

The Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, FilaThe Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, FilaThe Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, Fila

For more about the exhibition go to: The Vulgar – Belvedere

As you can see in the photos above I showed up in a seemingly “vulgar” 90’s inspired rave outfit, that also takes elements of the S&M scene as a frame of reference. So the question is: Is this vulgar or fashionable?

The Vulgar, exhibition, belvedere, Gosha Rubchinskiy, MSGM, Jil Sander, 032c, FilaMy the Vulgar look

Hat: Selfmade
Jacket: Jil Sander
Shirt: Gosha Rubchinskiy
Longsleeve: Weekday
Trousers: MSGM – similar here
Socks: 032C
Sneakers: Fila – similar here

 

 

Location: Prince Eugene’s Winter Palace, 1010 Vienna
Photographer: Lady Venom / Marion Vicenta Payr

 

 

 

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